Television introduction
Behind-the-scenes interview
Throwing Water at Celebrities
Final campaign image
During the 2007 and 2008 editions of the Dutch 3FM Serious Request charity campaign, Rico Ploeg volunteered his photographic expertise for the television segment "De Klusjesmannen", a fundraising initiative supporting Serious Request.
As part of these projects, Rico developed and executed creative photographic concepts featuring well-known Dutch radio personalities, television presenters and celebrities. The productions were filmed by television crews, giving viewers a behind-the-scenes look at the technical and creative process involved in producing the final images.
For the 2007 campaign, themed around access to clean drinking water, high-speed flash photography was used to freeze dramatic water splashes in mid-air, visually supporting the campaign message.
For the 2008 campaign, focused on the global refugee crisis, participants were photographed jumping onto hidden crash cushions while smoke and special effects created a sense of urgency and displacement. The resulting images formed part of the fundraising campaign and were featured in television coverage of the project.
These appearances provided a rare behind-the-scenes view of commercial and advertising photography techniques while helping raise awareness and support for the annual Serious Request charity campaign.
Watch the original television footage